_ lessons from more experienced folks_
Thoughts on human-centred product design.
Following thoughts were motivated by the quest to understand, in other to design and ship better people’s products.
Primo —People First and foremost
In his 8 Slow, Difficult Steps to Become a Millionaire, Dharmesh Shah (founder and CTO of HubSpot) gave a simple tip to regular people who aspire to become millionaires —helping people, and as many as possible. It is simple, yet difficult, to apply this notion to aspirant successful products. Making things simple may come to rescue though. Starting from uncluttered landing page that provides concise information regarding how the product may help, to a clean work-space that stresses on sole usage of the product, helping many-happy people may be achieved. It might become too engaging too!
Secundo —it is better with friends
Talking about products and people, Jason Fried (co-founder and CEO of Basecamp) took helping people motto to next level. His company focused more on building community around product, rather than hiring sales team and PR. By getting rid of middle the man, and do business with real people, the company maintains an audience that turns into buyers, sellers, quality assurance, stakeholders and ambassadors of their products. To name a few tools handy tools, Facebook pages/Twitter profile may help to achieve a lesser yet similar success.
Tell people what the product can do for them upfront, and reserve showcase to curious serious buyers, are other lessons learned from Jason Fried. Platforms such as Medium, Tumblr or YouTube relieve pain to maintain blogs, and let product designers spend more time on creating content the community needs to leverage potential of the product, to be informed about new features or what to expect in upcoming releases. Moreover, the community may react via comments, not to mention that those tools come "Free" like in "Beer"!
Quarto — stay in touch
Focusing on one single problem, knock it down, and launch for early adopters make more sense when people’s voice expressing their feelings and suggestions becomes the driving force of product development. There is plenty of hustle free stay-in-touch tools out there. Emails have proven to be efficient for decades now, twitter feeds can make it even better by letting the audience know what others think about the product, it is feasible to turn it into a customer support system as well!
By identifying helpful tools communities really need to be more productive, deeply assessing failures of existing solutions, and only focusing on effectiveness of the solution to be proposed, one discovers groundbreaking alternatives that may lead to state of the art designs for self-selling products. And, probably, make money in the process! For more information about human-centred design visit W3C or Wikipedia.
hoo.gy makes it possible to rent stuff you would bought otherwise! May I extend my thanks to Abel and Paul for taking time and review this piece of text. Ideas in this text are my own, and have nothing to do with views of my employer. Feel free to leave comment, or your own experience. If you kept reading till here, why can’t you press that recommendation button?
Thank you :-)
This article were first published on Medium, and had huge success (well, at least for something I wrote) till the day I decided to copy it over my personal blog.